Pakistan recently loss a Test series against England, 0-3 [Source: AFP]Pakistan cricket has been going through turmoil, and its poor performances across formats have affected the PCB, as PTV Sports won the broadcasting rights for just 35 crores despite the fact that the reserved price was set at 60 crores by the Pakistan Cricket Board.Several high-profile international teams are set to visit Pakistan in the coming few months, with England among them. Ahead of the tricky home schedule, the PCB had set the base price at 60 crores, and according to journalist Saleem Khaliq none of the big broadcasters showed any interest as the board had to settle for less.PCB settles for less as Pakistan's poor performance affects broadcast dealIn the latest development, Pakistan has reportedly suffered a 25 crore loss ahead of the home international season. The Mohsin Naqvi-led PCB expected a bidding war for the broadcasting rights, especially with teams like Sri Lanka and England coming to their shores for a tri-series.A confident PCB had set a high price demand (60 crore), but when nobody showed any interest due to the price set, and fans lost interest in watching Pakistan games, PTV struck a deal at just 35 crore, thus closing the deal on their terms.Also Read: PCB’s Likely Changes In Pakistan Squad For Sri Lanka T20I Series Based On Asian Games 2026The Pakistan team has struggled to win marque tournaments, and that has resulted in poor viewership, and low market interest.Understanding the fall of Pakistan cricket in recent yearsOn paper, the Pakistan team looks compact and solid, but in reality, the team has struggled to win matches across formats, and their results in the last few years have not helped the PCB’s cause.In T20Is, the team has failed to reach the semis in the last two editions, and in 2024, they even crashed out of the group stage. Recently, the Men in Green suffered a crushing defeat in the Asian Games final against arch-rivals, India.The situation remains the same in ODIs, where Pakistan has changed captains on a regular basis, and the team has failed to win marquee matches.Test cricket is where Pakistan has suffered the most. Currently, the Asian side languishes at the bottom of the WTC points table, and their recent performances against England led to the exclusion of several players.Moreover, poor performances of Shaheen Afridi, and Babar Azam, the big names have also not helped PCB, as broadcasters have shied away from taking PCB’s deal, and fans have started to move away from the game.Also Read: Mustafizur Rahman Gets Bangladesh Head Coach’s Backing After Dismal Asian Games Show
